Molded Plastic AUNT JEMIMA & MOSE SYRUP PITCHER Black Americana Circa 1949

Fiedler & Fiedler (F & F) Mold and Die Works Company of Dayton, Ohio crafted the AUNT JEMIMA SYRUP PITCHER in 1949 as a premium for Quaker Oat customers in exchange for Aunt Jemima Pancake Mix box tops. The Aunt Jemima holds a white platter and is dressed in red dress, headscarf, white apron and neckerchief. Made of molded hard red plastic with spray painted facial features, skin tones and clothing, the item is in great condition with minimal paint wear.  

The iconic Aunt Jemima character was based on a vaudeville song and served as the brand's "face and brand" emblem throughout its history until Quaker Oats discontinued her in June 2020 to promote racial equality.

Historical Context & Content Notice

This item reflects imagery and themes that were produced during periods of racial inequality in the United States. Such objects often contain harmful stereotypes that are offensive today. They are presented here for historical documentation and educational purposes only, not as an endorsement of the views they depict.

Museums and scholars emphasize the importance of preserving and contextualizing this material to better understand the history of racism and its impact. This approach is informed by institutions such as the Jim Crow Museum at Ferris State University, which uses artifacts of intolerance to teach tolerance and promote social justice.