Molded Plastic AUNT JEMIMA & MOSE SYRUP PITCHER Black Americana Circa 1949
The AUNT JEMINA SYRUP PITCHER made by Fiedler & Fiedler (F & F) Mold and Die Works Company of Dayton, Ohio in 1949, originally started out as Quaker Oats premium given to customers in exchange for Aunt Jemima Pancake Mix box tops. To spur sales, the company began giving them away free to customers by attaching them to boxes of pancake mix.
The 5 ½” high AUNT JEMINA SYRUP PITCHER is made from a molded hard red plastic finished with spray painted facial features, skin tones and clothing. She holds a white platter and wears a red dress and headscarf and white apron and neckerchief.
The Aunt Jemima character was the “face and brand” of the one of the most recognized brands in U.S. history and was based on a song performed in vaudeville. Quaker Oats announced in June 2020 that Aunt Jemima will be retired from the brand and replaced with a new name and image "to make progress toward racial equality" as it is seen as stereotypical.
The item is in great condition with minimal paint wear. The Aunt Jemima is nearly perfect condition other than some missing white paint on the platter, apron, and her neckerchief. No damage to the top’s hinge or the handle. The mark of F & F Mold & Die Works Dayton, Ohio placed inside a medallion shape is embossed on each bottom and is above MADE IN THE USA.
About Black Americana: Black Americana, sometimes called Black Memorabilia refers to collectible objects and ephemera that has an African American theme. Although the theme and design of these items will often contain racist imagery can be very offensive, this is not always the case. Some black memorabilia have positive themes and reflect important events and people, such as the civil rights movement, musicians, scholars and/or members of the black community who have made a difference in our world.
In either case, it is important to remember that these items represent a very important historical record--a snapshot in time that should provide us an understanding of how black Americans were unfairly seen and treated for so many decades. While some believe that the preservation of Black Americana will only prolong racist prejudices, others collect so that history of Black America will not be forgotten by future generations. The founder of the Jim Crow Museum at Ferris State University in Michigan said about these items: “Use items of intolerance to teach tolerance.”
For more information and to better understand Black Americana, visit the Jim Crow Museum at Ferris State University.
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