THE DESIGNER Fashion Journals ©March 1906 ©August 1906 ©July 1907 (Set of Three)

THE DESIGNER was a prominent fashion and women's magazine published monthly by the Standard Fashion Company from the late 19th century to early 20th century.  It was a key publication for disseminating fashion trends, sewing patterns, and lifestyle content to a primarily female audience, reflecting the era’s growing interest in home dressmaking and women’s domestic roles. Today, it is considered a necessity for those studying and interested in historic fashion. 

This set includes three (3) issues of THE DESIGNER: Volume 23 Number 5 (March 1906), Volume 24 Number 4 (August 1906), and Volume 26 Number 3 (July 1907). The magazines show expected signs of aging, such as foxing, damp staining, and chipping damage. Note that the back covers from the August 1906 and July 1907 edition are missing as well as the last two pages, 295 and 296 from the July 1907 edition. 

About THE DESIGNER: Prior to being known as THE DESIGNER, this magazine had various titles including The Ladies Standard Magazine, Ladies' Standard Journal, and The Standard Designer. In 1926, it merged with The Delineator, another women's magazine published by Butterick. Editor-in-chief Lillian Dynevor Rice was at the helm of THE DESIGNER for many years and eventually signed a 10-year agreement with Butterick to edit The Delineator.