THE DESIGNER Fashion Journal ©March 1906

Founded in 1887 and published by the Standard Fashion Company, a Butterick subsidiary, THE DESIGNER was a monthly magazine that showcased American fashion, homemaking skills, and literature. A must-have for historical fashion enthusiasts, the magazine was highly regarded in the industry and provided insightful content for readers. 

This issue, Volume 13 Number 5, published in March 1906, features a detailed review with illustrations of the top-selling women's clothing patterns from Standard Fashion Company. It also includes sections on children and youth fashion, as well as guides on appropriate attire for a confirmation, creating a shirt-waist suit, and designing a fancy hat. Furthermore, this magazine provides guidance on manners, furniture purchases, gardening, and also includes a selection of short stories, poems, recipes, and is packed with ads.

The pages of this journal may exhibit typical signs of aging, including foxing, damp staining, and damage to the several back pages and back cover through excessive chipping. However, the binding remains sturdy and all pages remain intact.

About THE DESIGNER: Prior to being known as THE DESIGNER, this magazine had various titles including The Ladies Standard Magazine, Ladies' Standard Journal, and The Standard Designer. In 1926, it merged with The Delineator, another women's magazine published by Butterick. Editor-in-chief Lillian Dynevor Rice was at the helm of THE DESIGNER for many years and eventually signed a 10-year agreement with Butterick to edit The Delineator.