• Holiday Inn & Transamerica Building – San Francisco Chrome Postcard
  • Holiday Inn and Transamerica Building SAN FRANCISCO, CALIFORNIA Vintage Postcard
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Smith Novelty | H.S. Crocker Mirro-Krome

Holiday Inn & Transamerica Building, San Francisco | Mirro‑Krome Postcard

Holiday Inn & Transamerica Building, San Francisco | Mirro‑Krome Postcard

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Low stock: 1 left

AT A GLANCE

Title:
"Holiday Inn and Transamerica Building"
Publisher:
Smith Novelty Company, San Francisco, California
Type:
Standard Size Postcard (3 ½” x 5 ½”)
Subject:
Skyscraper, hotel
Style:
Documentary, travel photography
Circa:
1972 - 1975
Print type:
Photochrome print
Condition:
Excellent (EX)
Color:
Glossy
Postcard:
Chrome
Location:
San Francisco, California USA
Postmark:
Unposted | Unused
Notes:
Mirro‑Krome by H.S. Crocker; Deckled edge; code #SF-127

Vintage 1970s chrome‑era postcard featuring the Holiday Inn and the Transamerica Building in San Francisco, California. Published by Smith Novelty Company and printed as a Mirro‑Krome card by H.S. Crocker, this classic city view captures the dramatic rise of San Francisco’s modern skyline where Chinatown meets the Financial District. The crisp color, bold verticals, and distinctive deckled edge reflect the postcard style of the early Transamerica Pyramid era.

Unposted and in excellent condition, this postcard is ideal for collectors of San Francisco architecture, mid‑century and 1970s chrome postcards, and iconic West Coast landmarks. A bright, clean souvenir from the decade when the Transamerica Pyramid first defined the city’s skyline. Packaged in protective postcard sleeve.

Just a quick heads‑up: the photos reveal details far better than text alone, so they’re worth a close review.

We share as much accurate information as possible about each item—from provenance to condition—but the images often show the nuances best. If you ever need more details, we’re always happy to help.

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Postcard Eras & Collecting Guide

  • Real Photo Postcards (c. 1890–1945)

    Early printed lithographs and Real Photo Postcards (RPPC) offer rich historical detail, documenting towns, events, family portraits, and everyday life. Disaster postcards depicting floods, fires, train wrecks, and other catastrophic events, were a popular way to share news as photographs could quickly be turned into postcards. Many RPPCs are scarce and unique due to their small‑batch production.

    Browse Real Postcards 

  • Pre-Linen Litho & Linen Postcards (c. 1907–1950)

    Pre‑Linen Litho cards (c. 1907–1929) were printed using smooth chromolithography and tinted halftone methods, producing soft, painterly views before the textured linen era. Linen postcards (c. 1930s–1950s) introduced high–rag‑content paper with a woven surface and bold saturated colors that reflected the optimism postwar travel culture. Together, these eras showcase the shift from early color printing.

    Browse Pre-Linen Litho and Linen Postcards 

  • Chrome Postcards (c.1939–)

    Chrome postcards, introduced in 1939, feature glossy surfaces, vivid color, and photographic imagery made possible by modern color film processes. The term “chrome” derives from Kodachrome, Eastman Kodak’s groundbreaking color film. Mid‑century examples depicting motels, highways, city skylines, national parks, and tourist destinations are collected for their documentation of postwar American travel and roadside culture.

    Browse Chrome Postcards