Coca Cola Company
Pause for Living Coca-Cola Advertising Booklets | Full-Year Sets (1957–1964)
Pause for Living Coca-Cola Advertising Booklets | Full-Year Sets (1957–1964)
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AT A GLANCE
- Title:
- Pause for Living
- Publisher:
- The Coca-Cola Company
- Type:
- Advertising Collectible
- Era:
- Mid-Century Modern (1945- 1970)
- Date:
- Sets: 1957, 1958, 1960, 1961 & 1964
- Dimensions:
- 8" × 5½"
- Condition:
- Very Good (VG)
- Ephemera:
- Advertising ephemera
- Cover:
- Staple‑bound softcover
- Pages:
- 24 (each issue)
- OCLC:
- 192103885
- Book genre:
- Advertising | Lifestyle | Periodicals
- Notes:
- Quarterly Lifestyle Booklets
Vintage Coca-Cola Lifestyle Magazine Sets Featuring Seasonal Mid-Century Advertising Photography
Pause for Living was a quarterly lifestyle booklet published by The Coca-Cola Company and distributed free through local bottlers beginning in the mid-1950s. The publication built upon Coca-Cola’s popular “Pause” advertising slogan, presenting ideas for gracious living and casual entertaining where Coca-Cola naturally appeared as part of the gathering.
Each 24-page softcover booklet is filled with colorful mid-century photography, seasonal decorating ideas, entertaining suggestions, and vintage illustrations. Articles often appeared as continuing series from issue to issue, including topics such as decorating with collectibles, easy flower arrangements, and simple table settings for hosting friends and family.
Each issue measures 8" × 5½". The booklets retain their original saddle-stitched bindings and remain in good vintage condition. Some copies may show light wear, small splits or close tears, and occasional staining on the back covers consistent with age and use. Many still retain the original mailing label on the back cover.
Sold as complete four-issue seasonal sets.
Framing Appeal
Pause for Living advertising booklets were designed with coordinated photography and color palettes, making them particularly attractive for display.
When framed as a group, a complete year creates a charming mid-century seasonal gallery that reflects the entertaining style and visual culture of the 1950s and 1960s. The vibrant covers display beautifully in retro kitchens, soda-fountain themed rooms, or mid-century inspired interiors where the colorful still-life photography captures the spirit of classic American hospitality.
Collector’s Note
Pause for Living represents an interesting chapter in Coca-Cola’s advertising history, when the company extended its brand beyond traditional advertisements into lifestyle publications celebrating hospitality, home entertaining, and seasonal living.
Today these booklets are appreciated by collectors of Coca-Cola advertising, mid-century design, and vintage lifestyle publications. Complete yearly sets are especially appealing because the coordinated seasonal photography creates a cohesive visual series reflecting the domestic aesthetic of the 1950s and early 1960s.
Explore more culinary advertising in our collection, Vintage Recipe Pamphlets & Booklets | Advertising Cookery. ↗
Just a quick heads‑up: the photos reveal details far better than text alone, so they’re worth a close review.
Just a quick heads‑up: the photos reveal details far better than text alone, so they’re worth a close review.
We share as much accurate information as possible about each item—from provenance to condition—but the images often show the nuances best. If you ever need more details, we’re always happy to help.
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