Betty Crocker's COOKY CARNIVAL Recipe Booklet Published by General Mills Circa 1957
Betty Crocker's COOKY CARNIVAL Recipe Booklet brings the reader all the "cooky" recipes from the Betty Crocker Picture Cook Book. There are cookies for every occasion--picnics, coffee time, after school and holidays. The recipe booklet was produced by General Mills to promote its Gold Medal Flour and is a great example of mid-century American retail advertising when store, food products, and new appliance promotions included branded cookbooks, recipe pamphlets and booklets as give-aways.
The 40-page softcover book is larger than most recipe booklets produced at the time, measuring 6 ½” by 9 ½”. It is filled with home-cook tested recipes and gorgeous vintage illustrations and colorful photographs. Recipes include Chocolate Chip, based on the original Tollhouse recipe, Russian Tea Cakes, Swedish Macaroon, Thumbprints, and even a recipe for a cookie house!
The booklet is designed in sections--drop cookies, refrigerator cookies, bar cookies, rolled cookies, molded cookies and holiday cookies. It also gives information on how to freeze and store cookies and dough, and how to make icing.
This book is in good condition other than a tear on the front cover and appears to be unused. It was made to be placed in a three-ring binder.
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