General Mills Publications
Betty Crocker's BAKE UP A STORY Vintage Recipe Pamphlet Published by Gold Medal Flour Circa 1960s
Betty Crocker's BAKE UP A STORY Vintage Recipe Pamphlet Published by Gold Medal Flour Circa 1960s
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Betty Crocker's BAKE UP A STORY A Cook's Tour Through Storyland is a Vintage Recipe Pamphlet published by General Mills in the 1960s to promote its Gold Medal Flour and is great example of mid-century American retail advertising when store, food products, and new appliance promotions included branded cookbooks, recipe pamphlets and booklets as give-aways.
The contents of the 20-page pamphlet includes cookie, pie, quick bread, cake, yeast bread and snack recipes. All the recipes are based on a children's story book characters and have catchy names like Sugar Plum Dreams, Good Fairy Cookies, Silver Bells and Cockleshells, Camelot Cookies, Flaming Mince Pie, Jam Dandies, Jack-Be-Nimble Date Cake, Tiny Tims and Mr. Pickwicks. It is filled with fantastic colorful illustrations mixed with color photographs that depict the recipe name.
The pamphlet most likely came in a bag of Gold Medal Flour, is in good condition with no tears and appears to be unused. It measures 8" by 4 ½”. Does have age spots.
Would be fun framed for a retro kitchen.
We ask that when making your purchasing decision that you consider the photos as part of the item's description.
We ask that when making your purchasing decision that you consider the photos as part of the item's description.
We do our best to provide you within the written description as much information, whether it’s the history, manufacturer, or condition, for each item we sell.
We also recognize that a “picture is worth a thousand words” and ask that you view the photos we provide closely. Often, a photo can be more effective than a written description when determining if an item will meet your needs and satisfaction.
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