AMERICAN ORIENTAL COOKERY Vintage Recipe Booklet Produced by Chun King and Mazola Corn Oil ©1962
ORIENTAL COOKERY is a soft-cover recipe booklet published by Consolidated Book Publishers in 1962. The booklet was co-developed by the Kitchens of Chun King and the Mazola Home Service Department to promote Chun King, Mazola Corn Oil and Margarine and Argo Corn Starch. All recipes include one or more of these products.
The 36-page booklet measures 8 ¾” x 6” and filled with recipes highlighted by two-color vintage illustrations. Recipes printed in the centerfold included color photographs of the dish. Color photographs are also on front and back cover.
Content sections include titles like: For Appetizers for the Cocktail Hour, Brunch or Lunch, Feminine Hospitality, For Men Only, Teen-Age-Bill-of-Fare, and Entrees for Gourmets.
Retro recipe selections take you back to the 1950s with Honolulu Kabobs, Saucy Spareribs, Bacon-Wrapped Water Chestnuts, Barbecued Chicken Wings, London Broil, Chow Mein, Chocolate Ting-a-Lings, Creamy Green Bean Casserole, and Shrimp and Vegetable Tempura.
This recipe booklet is a great example of mid-century American retail advertising when store, food products, and new appliance promotions included branded cookbooks, recipe pamphlets and booklets as give-aways and is in good condition. There are a few stains and some browning on the pages.
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