General Foods Publications
DESSERT MAGIC Vintage JELL-O Recipe Booklet ©1944
DESSERT MAGIC Vintage JELL-O Recipe Booklet ©1944
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DESSERT MAGIC is a softcover vintage recipe booklet published by General Foods Corporation in 1944. The recipe booklet is a great example of mid-century American retail advertising when store, food products, and new appliance promotions included branded cookbooks, recipe pamphlets and booklets as give-aways.
The recipe booklet features dessert recipes made with Jello-O and Jello-O Puddings and is designed for simple lesson use. Recipes include St. Valentine's Hearts, Jell-O Jack-O'-Lanterns, Frosty Lime Whip, Fruit Fluff, Raspberry Charlotte, Cherry Bavarian Pie, Jell-O Plum Pudding and Hostess Salad. There are sections on making layers and designs in molds, how-to whip Jell-O, garnishing suggestions and party ideas. Final pages provide facts on the products--how they are made and nutritional information.
The 28-page booklet is filled with black/white illustrations and photographs. It measures 8 ¼” high by 5 ½” wide and is very good condition with no tears and appears to be unused. The initials JM are written on the cover's top left corner.
We ask that when making your purchasing decision that you consider the photos as part of the item's description.
We ask that when making your purchasing decision that you consider the photos as part of the item's description.
We do our best to provide you within the written description as much information, whether it’s the history, manufacturer, or condition, for each item we sell.
We also recognize that a “picture is worth a thousand words” and ask that you view the photos we provide closely. Often, a photo can be more effective than a written description when determining if an item will meet your needs and satisfaction.
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