General Mills Publications
Betty Crocker's MERRY MAKINGS Vintage Recipe Pamphlet Circa 1960s
Betty Crocker's MERRY MAKINGS Vintage Recipe Pamphlet Circa 1960s
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Betty Crocker's MERRY MAKINGS Fun Foods for Happy Entertaining is a vintage recipe pamphlet from the 1960s, published by General Mills. It exemplifies the mid-century American retail advertising trend of including branded cookbooks, recipe pamphlets, and booklets as promotional giveaways, often in conjunction with store and food product promotions.
This 24-page pamphlet contains a variety of recipes tailored for entertaining occasions such as brunches, buffets, open houses, and dinner parties. The booklet was specifically designed to educate readers on the Gold Medal "dipping method" for accurately measuring flour. It features a charming combination of colorful illustrations and photographs that beautifully showcase the recipe names.
The pamphlet most likely came in a bag of Gold Medal Flour, is in very good condition other than a spot on the top right corner of the back cover. It has no tears and appears to be unused. It measures 8" by 4 ½”.
Would be fun framed for a retro kitchen.
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