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WHAT MAKES JELLY "JELL"? Vintage Recipe Book Published by General Foods Corporation Circa 1945
WHAT MAKES JELLY "JELL"? Vintage Recipe Booklet Published by General Foods Corporation ©1945
WHAT MAKES JELLY "JELL"? Vintage Recipe Booklet Published by General Foods Corporation ©1945
General Foods

WHAT MAKES JELLY "JELL"? Vintage Recipe Booklet Published by General Foods Corporation ©1945

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WHAT MAKES JELLY "JELL"? is a softcover vintage recipe booklet published by General Foods Corporation in 1945. The recipe booklet is a great example of mid-century American retail advertising when store, food products, and new appliance promotions included branded cookbooks, recipe pamphlets and booklets as give-aways. 

This jelly-making handbook includes four lessons on making jellies and jams using Certo and Sure-Jell.  The introduction states the handbook will explain the "how" and "why" to become a better jelly maker, whether the cook is an experienced homemaker or a beginner. The lessons and recipes are written in a step-by-step format and many include a photograph for each step. 

The 24-page softcover book is filled with colorful vintage illustrations and black/white photographs.  It measures 8 ¼” high by 5 ½” wide and is very good condition and appears to be unused. The initials JM are written on the cover's top left corner.


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