{"product_id":"coca-cola-pause-for-living-full-year-sets","title":"Pause for Living Coca-Cola Advertising Booklets | Full-Year Sets (1957–1964)","description":"\u003ch3 data-end=\"622\" data-start=\"565\" style=\"text-align: left;\"\u003eVintage Coca-Cola Lifestyle Magazine Sets Featuring Seasonal Mid-Century Advertising Photography\u003cbr\u003e\n\u003c\/h3\u003e\n\u003cp data-end=\"1678\" data-start=\"1324\"\u003e\u003cem\u003e\u003cstrong\u003ePause for Living \u003c\/strong\u003e\u003c\/em\u003ewas a quarterly lifestyle booklet published by \u003cem\u003eThe Coca-Cola Company \u003c\/em\u003eand distributed free through local bottlers beginning in the mid-1950s. The publication built upon Coca-Cola’s popular “Pause” advertising slogan, presenting ideas for gracious living and casual entertaining where Coca-Cola naturally appeared as part of the gathering.\u003c\/p\u003e\n\u003cp data-end=\"2044\" data-start=\"1680\"\u003eEach \u003cstrong\u003e24-page\u003c\/strong\u003e softcover booklet is filled with colorful mid-century photography, seasonal decorating ideas, entertaining suggestions, and vintage illustrations. Articles often appeared as continuing series from issue to issue, including topics such as decorating with collectibles, easy flower arrangements, and simple table settings for hosting friends and family.\u003c\/p\u003e\n\u003cp data-end=\"2044\" data-start=\"1680\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0114\/3262\/4186\/files\/Pause_Banner.jpg?v=1773347011\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp data-end=\"2375\" data-start=\"2046\"\u003eEach issue measures \u003cstrong data-end=\"2078\" data-start=\"2066\"\u003e8\" × 5½\"\u003c\/strong\u003e. The booklets retain their original saddle-stitched bindings and remain in good vintage condition. Some copies may show light wear, small splits or close tears, and occasional staining on the back covers consistent with age and use. Many still retain the original mailing label on the back cover.\u003c\/p\u003e\n\u003cp data-end=\"2375\" data-start=\"2046\"\u003eSold as complete four-issue seasonal sets. \u003c\/p\u003e\n\u003cdiv style=\"margin: 22px 0 14px 0; padding: 8px 14px 6px 14px; border-left: 3px solid #334FB4; background-color: #dee6ff;\"\u003e\n\u003ch3 style=\"color: #334fb4; font-size: 15px; letter-spacing: 0.2px; margin: 0 0 6px 0;\"\u003eFraming Appeal\u003c\/h3\u003e\n\u003cp style=\"margin: 6px 0 4px 0;\"\u003e\u003cstrong\u003e\u003cem\u003ePause for Living \u003c\/em\u003e\u003c\/strong\u003eadvertising booklets were designed with coordinated photography and color palettes, making them particularly attractive for display.\u003c\/p\u003e\n\u003cp\u003eWhen framed as a group, a complete year creates a charming mid-century \u003cstrong\u003eseasonal gallery\u003c\/strong\u003e that reflects the entertaining style and visual culture of the 1950s and 1960s. The vibrant covers display beautifully in retro kitchens, soda-fountain themed rooms, or mid-century inspired interiors where the colorful still-life photography captures the spirit of classic American hospitality.\u003c\/p\u003e\n\u003cp\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" height=\"234\" width=\"161\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0114\/3262\/4186\/files\/FramedPause_480x480.jpg?v=1621778622\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin: 22px 0 14px 0; padding: 8px 14px 6px 14px; border-left: 3px solid #334FB4; background-color: #f8faff;\"\u003e\n\u003ch3 style=\"color: #334fb4; font-size: 15px; letter-spacing: 0.2px; margin: 0 0 6px 0;\"\u003eCollector’s Note\u003c\/h3\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003ePause for Living\u003c\/strong\u003e\u003c\/em\u003e represents an interesting chapter in Coca-Cola’s advertising history, when the company extended its brand beyond traditional advertisements into lifestyle publications celebrating hospitality, home entertaining, and seasonal living.\u003c\/p\u003e\n\u003cp\u003eToday these booklets are appreciated by collectors of \u003cstrong\u003eCoca-Cola advertising, mid-century design, and vintage lifestyle publications\u003c\/strong\u003e. Complete yearly sets are especially appealing because the coordinated seasonal photography creates a cohesive visual series reflecting the domestic aesthetic of the 1950s and early 1960s.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cblockquote\u003e\n\u003cp\u003eExplore more culinary advertising in our collection, \u003cstrong\u003e\u003cspan style=\"color: rgb(43, 0, 255);\"\u003e\u003ca style=\"color: rgb(43, 0, 255);\" title=\"Vintage Recipe Pamphlets \u0026amp; Booklets | Advertising Cookery\" href=\"https:\/\/thetownhouseantiques.com\/collections\/vintage-recipe-pamphlets-booklets\"\u003e\u003cem\u003eVintage Recipe Pamphlets \u0026amp; Booklets | Advertising Cookery\u003c\/em\u003e\u003c\/a\u003e. ↗\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Coca Cola Company","offers":[{"title":"1957 Full Year Set (Vol. 3 No. 3 \u0026 4; Vol. 4 No. 1 \u0026 2)","offer_id":43040241123395,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"1958 Full Year Set (Vol. 4 No. 3 \u0026 4; Vol. 5 No. 1 \u0026 2)","offer_id":43040241156163,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true},{"title":"1960 Full Year Set (Vol. 6 No. 2 \u0026 3; Vol. 6 No. 4; Vol. 7 No. 1)","offer_id":43040241188931,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true},{"title":"1961 Full Year Set (Vol. 7 No. 3 \u0026 4; Vol. 8 No. 1 \u0026 2)","offer_id":43040241221699,"sku":null,"price":32.0,"currency_code":"USD","in_stock":true},{"title":"1964 Full Year Set (Vol. 10 No. 3 \u0026 4; Vol. 11 No. 1 \u0026 2)","offer_id":43040241254467,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0114\/3262\/4186\/files\/1957_Full_Year.jpg?v=1773461471","url":"https:\/\/thetownhouseantiques.com\/products\/coca-cola-pause-for-living-full-year-sets","provider":"The Townhouse Antiques \u0026 Vintage","version":"1.0","type":"link"}