RARE FIND FISHER PRICE GO 'N' BACK JUMBO PEANUT BUTTER WIND-UP TOY Frank Tea & Spice Promo Circa 1932
GO 'N' BACK JUMBO was one of the first toys made by Fisher Price when it launched in 1931. The paper lithograph decorated wind-up wooden elephant was orange with a colorful circus blanket on his back, cute orange oilcloth ears, a rope tail, and four orange wooden legs with big round feet. GO 'N' BACK JUMBO was part of the company's Walky Balky toy line which were made to walk forward and backup, just like real animals.
In 1932, the Frank Tea & Spice Company of Cincinnati, Ohio contracted with Fisher Price and offered GO 'N' BACK JUMBO as an advertising toy for its JUMBO brand peanut butter. The toy had a permanently attached key in his side and could walk up to 50 feet! The promo toy was not marked Fisher Price and instead used the elephant's back to advertise JUMBO peanut butter.
The promotional label read, “Jumbo Peanut Butter is Good For The Kiddies. Write for free recipe booklets. The Frank Tea and Spice Company, Cincinnati, Ohio".
This rare find GO 'N' BACK JUMBO advertising toy is in good condition for a paper lithograph toy. Although the paper lithograph advertising is partially missing as is the original tail, the metal key is still intact as are both oil cloth ears. Please review the photos carefully. The toy measures approximately 9” long by 6 ¾” high by 3 ½” wide.
About Frank Tea & Spice Company: In 1896, the Frank Tea & Spice Company was founded by Jacob, Emil and Charles Frank in Cincinnati, Ohio. The company originally sold small, shelf-size packages of whole and ground spices. They later expanded their offerings to tea, spices, peanut butter, and olives. However, their most famous and most enduring product is Frank’s RedHot® hot sauce, first produced in 1920. Information about their Jumbo brand peanut butter is spotty. The Frank Tea & Spice Company applied for a trademark on the world “Jumbo” in 1927. They were known for eclectic sayings when advertising the peanut butter brand, like "Jumbo Good Enuf for Me" or Best for the Kiddies."
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